• Marketing Manager (LA)

    Job ID 2020-2260
    Job Locations
    US-CA-Los Angeles
    Job Category
    Marketing
    Job Type
    Regular Full-Time
  • Overview

    General Intro:

    At MGO we do a lot more than crunch numbers and prepare filings. Our approach leverages input from throughout our organization – giving everyone a voice and an opportunity to make an impact.

    Utilizing a state-of-the-art technology platform, we go beyond the numbers to provide invaluable financial and operational insight to a diverse array of dynamic clients – from enduring institutions to disruptive start-ups.

    By delivering strategic guidance with a personal touch, we are reshaping ideas of what a CPA firm is capable of – and give our professionals the support to self-determine the path their career takes.

     

    The Marketing Manager supports the MGO and affiliates Cannabis Practice with all day-to-day marketing operations as well as long term strategic planning. This includes managing and developing industry-related marketing plans, budgets, communications, building relationships with key stakeholders, performing various market research and analysis and monitoring key trends. This role is also responsible for coordinating with the event and content teams to execute special industry-related thought leadership, events and promotional activities. The manager will work closely with the marketing lead and Cannabis Practice to develop and execute long-term marketing strategies

     

    Core Responsibilities:

    • Under the direction of MD, coordinates marketing activities for the cannabis practice
    • Keeps on top of all cannabis and adjacent industry news, insights, events, market place dynamics, trends, regulations and publications and uses that to inform internal teams and marketing plans
    • Ensures marketing collateral and activities adheres to Finra regulations or other compliance processes as deemed necessary
    • Write talking points for interviews or perform research to prep senior execs as needed
    • Develops and disseminates marketing and industry content across social media, company newsletters, channel partners and other platforms
    • Assists in the development of marketing presentations and reports / KPI's
    • Organizes marketing activities for new service launches, road shows, and campaigns including overseeing content providers, PR agency and events team
    • Develops strategies and tactics to boost the company’s reputation and drive qualified traffic/ lead generation
    • Partner with the events team to research, maintain and advise on all industry events and , communication

    Knowledge, Skills, and Abilities:

    • Ability to write short form content for social media and industry insights
    • Event production and PR Background a plus
    • Experience with Finra or SEC marketing compliance a plus
    • Microsoft Office, Excel
    • WordPress or other content management system a plus
    • Hootsuite or other relevant social media management software
    • Salesforce

    Working Conditions:

    • Works in the office 80% of the time
    • 20% travel to help facilitate events

    Minimum Qualifications:

    • BA in Marketing, Advertising or Communications
    • 4+ years marketing, PR or content marketing experience
    • Strong Attention to Detail
    • Exceptional communication and organizational skills

     

     Why work for MGO?
    MGO’s professionals take a holistic, multi-disciplinary approach to accounting, financial and advisory services. Our teams collaborate across internal functions and service lines to build institutional knowledge, formulate insight, and deliver efficiencies that make a difference – not only in the marketplace, but in the lives of our clients and team members.

    That’s why we value characteristics like teamwork, communication, creativity, and leadership when building our teams.

    We are growing fast and new opportunities emerge every day. If you’re not afraid of pushing the status quo, MGO offers a supportive setting where you can take control of your career while still enjoying the mentorship to develop new skills in an environment where you thrive.

    Want to learn more? Complete an application and so our team can reach out to you directly!

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